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In this episode, I talk about personal branding and its impact on entrepreneurs, especially founders of color. I look at the pros and cons of using personal branding as a marketing tool, as well as how it can become the root of entrepreneurial burnout.
We need to think about building businesses with systems that can create long-term wealth for future generations - an frankly, I don’t know that being the face of your business always sets up up for that kind of longevity.
Finally, I highlight my deep need to keep personal life and business separate. I use my own experiences and stress the importance of entrepreneurs protecting their own peace and privacy. This episode is a deep dive into entrepreneurship, personal branding, and mental health.
In this episode, we talk about:
How personal branding affects entrepreneurs of color.
The 3 types of personal branding strategies that exist and how each varies: reputation builder, marketing, and business model.
The stress entrepreneurs face when they feel forced to build a personal brand.
Recommendations on how to create systems to duplicate yourself in your business
Got lots more podcasts, blog posts and maybeeee videos on the way!
