Do you have a codependent business?

Nothing spookier than this type of business

Raise your hand if you have a clingy, high-maintenance business that you are ready to throw away at least once a year.

Been there, done that - it's the ghetto. 

Running a business can feel like you're in this codependent relationship, where your company can't generate revenue without you constantly being involved. You’re sacrificing your needs for the business. 

The sad part is, that we have glorified personal branding and DIY culture to the point that we have created prisons out of what was supposed to give us freedom. (Another email is coming on that next week.)

Make this the year you can spend the holidays with your family or in matching pajamas with your sneaky link - not with your face in front of a screen trying to send out content. 

Here is the first step you need to take to claim more independence, without being disappointed shortly after. 

Design your feedback loop.

Key questions to put boundaries between you and your business.

1. Who will manage my strategy and create assets? (or I could just use Villa since Emmelie packaged strategy and execution in one place for me.)

2. Record a video of you showing your thought process when you create assets or give feedback, so your team knows what to look for and how to think like you.

   1. Who/what do I consider as the gold standard for my industry? Why?

   2. What does your marketing manager need to know to make sure your POV is represented?

3. How involved do I want to be in quality control?

   1. Review everything every time, review first drafts only, review certain types of materials

4. Do I need to do it, or is an anxious attachment style running my business? 

   1. I get it. You are deeply invested in your brand. However, being overly hands-on sometimes is rooted in an anxious attachment style. Anxious attachment in business is the tendency to be overly involved in operations out of a fear of losing control or failing, often resulting in micromanagement and difficulty delegating. Nothing triggers an anxious avoidant more than uncertainty and fear of rejection, two things that the unpredictability of marketing brings.

Do you have a codependent business or does the business have a codependent business owner?

Look at me giving you the spark notes to my last 2 years of therapy. 

(Pleaseee tell me you got the Spark Notes reference. Comment a star emoji if you did so I know I’m not an elder millennial.)

By following these steps, you will be one step closer to untangling yourself from your business, and create a streamlined marketing operation that doesn’t rely on you being available 24/7. 

P.S.

Ready to break free faster?

Feel confident delegating your marketing to a team of specialists that will treat your business like their own. Click here to get a quick tour of Villa, the all-inclusive marketing subscription. Our goal is to have you living so much life while your marketing is working overtime, that people wonder if you got a deepfake.