Do this before you hire anybody to help with marketing

Watch the Promoted to CEO workshop inside

A lot of founders struggle to differentiate between a marketing expert and someone who just implements the basics (or what their coach taught them). This leads to disappointment and a reluctance to delegate marketing responsibilities altogether. You leave service providers feeling like you are entitled to compensation for the pain and suffering they caused you.

I know the Q4 temptation. Since next year you are not going to be on the same hamster wheel as this year, you're thinking about bringing on a social media manager, an ads specialist, a VA, a copywriter, and so on. The year has worn you out, and you just know that now you have just enough budget, so you can finally hand-off marketing and focus on being the CEO.

I’m here to tell you, after having been on both sides of this barb wired fence, that having the money and bandwidth to hire is the easiest part. Having the bandwidth and documented processes to outsource marketing is where we get stuck.

Based on my experience in both corporate and entrepreneurial settings, the key to successfully delegating anything comes down to 2 things: properly communicating expectations and documentation.

Here’s why:

As the original marketer of your brand, you have alllllll the context. Inside your brilliant brain lives a wealth of valuable information that you are hoping someone will break in to read. In the same way half of you are waiting for your life partner to pop through the screen while watching Love is Blind. In both of these scenarios, it ain’t happening.

Unless you extract and document your vision, processes and expectations, your hire(s) will be left making assumptions and flying blind. That's a recipe for burnout, frustration, and poor results on both sides.

You’ll be annoyed because they don’t “get” your business, and they are wondering how the hell you managed to grow your business this far in so much chaos. Just because it is clear and obvious in your head, doesn’t make it obvious to everyone else.

That’s false consensus bias. This bias happens when we overestimate how much others share our views or understanding.

In hiring and leading a team, understanding needs to align with intent. When you are hiring for marketing, a documented marketing strategy creates clarity and alignment rather than leaving staff guessing or making assumptions.

Let’s make this the last year your marketing strategy = vibes.

Let’s get you Promoted to CEO.

Take some time to watch this pitch-free training on documenting your marketing strategy. Inside I walk you through exactly how to define your target audience (not based on demographics), accurately describe your brand voice in a way your team can instantly grasp, map out your entire customer journey, and outline the next 12 months. 

Only then can you feel confident delegating tasks to the right team members. They'll have the clarity and guidance needed to thrive and work independently, while you can step back and focus on higher-level priorities.

If you watch it, please leave a comment and let me know if it was helpful. Give ya girl that dopamine hit in knowing she did something good for small businesses.

If you want support creating your strategy, my team can craft it for you. Meet the team that will take your marketing off your to-do list - for good. My agency’s proprietary software is built for you to delegate your marketing tasks in minutes, not days or weeks. It’s so quick that we recently developed the name, messaging and copy for a 7-day email course within 72 hours of a client starting their subscription.

Happy delegating!

Emmelie